This is why I keep talking about spam

 

Have you noticed that in addition to sharing cybersecurity tips I also spend a like of time talking about spam and email?   Are you wondering why a cybersecurity expert is spending so much time talking about emails and spam?   Here's why...   Email offers TWO enormous opportunities. One for cyber criminals to wreak havoc and another for businesses to reach their clients.   You see, there are over 4 billion emails users across the globe, and 95% of them are checking their email EVERY DAY. This makes email a very effective tool to reach people. If you can get your message into the inbox, there is a prime chance that they will see you and they’ll read your message.   And with 3 million emails sent EVERY SECOND, it's no wonder that 81% of emails are being opened on mobile devices. It's probably because FOMO (Fear of Missing Out) is real, and we don't want to miss a thing!  It's easy to see that people are living in their email and why is presents such an excellent opportunity for good and evil.   Cybercriminals want to get in your inbox to either scam you out of money or steal your information, your files, and give you the gift of ransomware.   Businesses want to get in your inbox to build know, like, and trust and to build a relationship with you.   Because everyone wants in your inbox, there are lots of barriers to cross before that message can be delivered. That means sometimes the bad buy gets in, and sometimes the good guy gets blocked.   So WHY do I keep talking about email and spam? It's important to tell the different between a scam and a legit email Email is the #1 way a data breach gets started 150 billion spam emails are sent daily (almost half of all email is spam) AND the #1 reason I talk about it... I started Silicon Prairie Cyber Services so I could serve small businesses. I've learned that one a major hurdle faced by small businesses is getting eyeballs on their emails because they keep getting stuck in spam. I want to help YOU get the most out of your email list, and that means getting YOU into the INBOX.   How do I do it? Through technical configurations between your email provider and your email marketing service. I configure an approved list to say which services are allowed to send messages for you. Once you have an approved list published, your open rate will go up 10% to 30%.   Don't worry, if you work for a larger business, for a larger enterprise, or even for the government this same strategy will work for you too. Plus, we can stop people from impersonating your business and reduce the number of phishing emails coming into your environment.   So if any of this sounds good to you then let's chat today!   Head over to my Facebook page Thursday afternoon at 2 PM CT and check out a video about how a Shark fell for a Phish.