How Apple's New Email Privacy Is Going To Affect Your Email List.
LET'S TALK PRIVACY. Privacy. It’s been on my mind. Has it been on yours? Even if it’s not top of mind for you I bet you’ve been hearing about it and thinking about it without even realizing it, and I’ve got TWO words for you. AMAZON. APPLE. Why these two words? Amazon : head over to last week’s blog post and read the Top 3 Things You Need to Know about Amazon Sidewalk. Apple : People who use Apple Mail are rejoicing in the added privacy coming in the next major operating system releases for all Apple products. Why? No longer can the bad guys discover if you opened their email. On the flip side, businesses with an email list are freaking out as their open rates will become unreliable with this same privacy feature. How can this new privacy feature be good and bad at the same time? Keep reading for answers. 2020 THE SUMMER OF THE TIKTOK PANIC Do you remember last summer when everyone was freaking out about TikTok? I know it w...